Price bands and tiers
Price distribution and performance by band; traffic, profit, and flagship product mix.
Overview
Price bands and tiers is the core pricing module in Eplazas reports: it shows price distribution, ratings, and volume by band and suggests traffic / profit / flagship bands and combinations so you can set prices and SKU mix with evidence instead of guesswork.
What you get
- Price distribution: Median, percentiles, and main bands (e.g. $15–25, $25–35) so you see where the market sits.
- Ratings and volume by band: How each band performs so you avoid “cheap but bad reviews” or “expensive but no volume.”
- Traffic / profit / flagship suggestions: Band ranges for entry (traffic), core (profit), and premium (flagship), with notes on use and risk.
- Combination ideas: e.g. traffic SKU + accessory, profit + bundle, flagship + service to raise AOV and repeat.
How to use the three tiers
Traffic: Lower in the band to win new customers and volume; margins can be thin, so control cost and returns and plan for repeat or cross-sell. Profit: Mid-band, balance volume and margin; often your main SKUs. Flagship: Higher band for quality or brand; lower volume, higher margin, good for AOV and positioning. You don’t need all three; start with one or two tiers that fit your supply and goals, then expand. Use report bands as anchors and adjust for your cost, fees, and positioning.
Summary
Price bands and tiers gives you market distribution + performance by band + which tier to play. Combine with the Top 20 and Keywords → Creative so assortment, listing, and price are aligned.