Top 20 opportunities
Weekly list of fastest-growing, highest-demand segments with price bands, competition, and risk.
Overview
Top 20 opportunities is one of Eplazas’ core weekly report modules for sellers and operators who need to decide quickly. Updated every week, it filters market and sales data to surface the fastest-growing, highest-demand segments (categories, use cases, or keyword combinations) and adds price bands, competition, and risk notes for each so you can make evidence-based decisions on assortment, pricing, and resource allocation.
This article explains the report’s design, how to read the metrics, and how to turn the Top 20 into concrete product and pricing actions.
Who it’s for
The Top 20 is aimed at:
- Solo sellers and small teams: Limited time; focus on a few high-potential directions and avoid low-growth or saturated categories.
- Brand and category leads: Compare across categories, spot the next segments worth investing in, and assess price bands and competition early.
- Agencies and consultants: Need explainable, traceable data for client recommendations; the Top 20 plus price and risk notes fits that need.
What’s in the report
Each edition typically includes:
- Opportunity name/direction: Category, use case, keyword set, or category + scenario label.
- Growth metrics: Recent growth (e.g. 7d/30d) to see if the segment is gaining momentum.
- Demand/size metrics: Current demand (sales, search, cart) so you can see how big the segment is.
- Price bands: Main price distribution (e.g. median, percentiles) to position as traffic, profit, or flagship.
- Competition: Seller count, concentration, brand share to judge difficulty and differentiation.
- Risk notes: Flags such as high returns, negative reviews, compliance, seasonality, or IP risk.
How to use price bands
Use report price bands as a pricing anchor, to filter opportunities that fit your cost structure, and to combine with competition so you know if a band is still open or already crowded.
Weekly rhythm and next steps
Open the report on a fixed day (e.g. Monday); scan for new entries and drops. Shortlist 3–5 directions that match your supply and capability, then research competitors, keywords, and reviews. Turn the Top 20 into a shortlist, rank by your resources and fit, and validate the top 1–2 with small tests before scaling.
Combine with assortment, pricing, and creative: use the Top 20 for direction, then refine with keyword and demand reports and use price bands and competition for pricing and positioning.
FAQ
Q: Does the list change a lot week to week?
A: It updates with the market; high-growth, volatile segments move in and out. If something drops out, it may still be viable—evaluate it against your own strengths.
Q: Where do price, competition, and risk data come from?
A: From platform or compliant listing, sales, and review data; see product documentation for exact definitions. Eplazas is independent of any single marketplace.
Q: Multi-marketplace?
A: The logic (growth, demand, price, competition, risk) is general; if data covers more than one platform, the source is noted.
Summary
The Top 20 is a weekly opportunity list for ecommerce: growth and demand filter to 20 segments, with price bands, competition, and risk so you can lock in actionable assortment and pricing. Use it by understanding the metrics, filtering and ranking by your resources, turning the list into a shortlist, and closing the loop with assortment, pricing, and creative.